First WHO, then WHAT

The company should have all the right people and no wrong people. The rule is: "First who, then what."

Leaders of the great companies know three simple truths.

First of all: if you start with the question "who," not "what," it will be easier for you to adapt to the world around you. If people boarded your ship to go somewhere, what will happen if you go ten miles and then need to change the course? You have a problem. However, if people came to your ship because they want to be together, then it's much easier to change a direction.

Second, if you have the right people on board, the problem of motivation and control will not come up at all. The right people do not need direct guidance or specific reasons; they have enough self-motivation due to their inner desire to achieve exceptional results in creating something great.

Third: if you have the wrong people on board, it doesn't matter if you choose the right direction, you still won't be able to create a great company. A great strategy is useless without great people.

Studies have also shown that "the right people" differ from "wrong" ones not by any particular skills, but by the qualities that are impossible to find in professional registries.

"... they will do everything in their power to make the company achieve excellent results, and they will do it not for the sake of the reward, but simply because they cannot do it any other way. Their nature and morality demand from them to strive for excellence in everything they do ..."

Vika Pridatko


VP Team