Viktoriia Prydatko· Founder, VP Team—Dmytro Semyonov· Co-founder, Aiter.io—Alona Zolotoverkha· Recruiter, VP Team
A marketer is one of the hardest roles to hire for.
Not because there aren't enough of them. But because almost every founder imagines the role differently — and almost always gets it wrong.
VP Team closes hard tech roles every day. Dmytro Semyonov built marketing from the inside. Alona is our recruiter who interviews marketers every week. What's inside — no fluff:
- Where to start if you've never hired a marketer before
- What profile to look for on a limited budget
- How to run test assignments correctly in 2025
- Strategist vs hands-on — who to hire right now
- Salary, bonuses, metrics — how to structure the offer
- A separate breakdown: does an IT outsource company need a marketer, and what kind