2026 · Hired Project Manager, Marketing & Creative Operations

Project Manager, Marketing & Creative Operations · a profitable Web3 fintech that grew from about 35 to 100+ people in two years, preparing a premium banking and lifestyle product launch

A new operational right hand for the CMO, coordinating about 20 people across marketing, design and three external agencies before a product launch.

Search Overview

The Challenge

The CMO ran all marketing operations personally and no longer had the hours for it. The new role reported to both the CMO and the Design Director and had to run briefs, deadlines, priorities and approval cycles across six marketers, three designers and three agencies. The client needed hands-on experience with creative approval cycles and multi-brand coordination, ideally with exposure to luxury brands, for a product entering premium lifestyle territory.

What VP Team Did

We screened 12 candidates. After the first client interviews the team clarified the difference between product or data process automation and creative process management, and we refocused the search on people who had managed creative approvals and several brands at once. The time-zone range also narrowed, with more weight on Dubai and the Gulf. Several strong candidates expected 25 to 40% above budget. Two finalists did well on skills, and the team chose a different working style: a person who steps up when plans break, rather than one who sets a process and expects it to run without friction.

Result

The client made an offer to a senior digital PM from a marketing agency with nine years in marketing, crypto project experience, five or more parallel projects and a confirmed luxury brand case. Terms: $5,000/mo gross on a service agreement, part-time onboarding from late August and full-time start by 10 September.

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