2025 · Hired Head of Sales

Head of Sales · a European defense tech startup · Kyiv, Ukraine

In 2025, VP Team placed a Head of Sales for a European defense tech startup with Ukrainian roots. The search required a rare and highly specific profile: a sales leader with a deep network in Ukrainian defense procurement and the ability to navigate the MOD's bureaucratic and legal landscape.

Search Overview

The Challenge

Defense tech sales in Ukraine requires an unusual mix: the ability to translate complex technical solutions into value propositions for defense decision-makers, while also navigating government procurement documentation and certification processes. Standard commercial sales profiles don't fit. A background in the military, MOD, or defense tech sector was highly desirable.

What VP Team Did

We conducted a targeted headhunting campaign across Ukraine's defense, security, and government procurement ecosystem. Our approach focused on identifying candidates with proven track records in defense BD — not just technology sales broadly.

Result

A Head of Sales with defense procurement expertise was placed in 45 days on a hybrid B2B contract in Kyiv — ready to build the client's sales pipeline from the ground up.

Hiring for defense tech or deep-niche sales roles? VP Team can help.