Senior Product Marketing Manager

Hello everyone!

We are looking for a Senior Product Marketing Manager for one of MacPaw’s products - Setapp.

More in the Q&A.

What are we doing?

  • With love and care, we create software that enhances the user experience on Mac and iPhone.
  • Setapp is the next-generation productivity service for Mac and iPhone users to get the right way and tools to organize their work, with a curated collection of apps, a smart search engine, and a personalized app recommendation system.
  • It provides access to 200+ quality apps that cover such categories as productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
  • Setapp’s mission is to give Apple users easy access to stellar apps, so they can focus on doing the job, not looking for the tools.

Why are we doing this?

Because we want to help speed up tasks, keep you focused, and improve your quality of work.

What professional skills are important to us?

  • A proven track record of 5+ years in a product marketing role (experience working with SaaS products is a plus)
  • Experience working with and influencing cross-functional teams
  • Ability to empathize with the customer and view things from their point of view
  • Experience working on product marketing throughout a product’s lifecycle
  • Strong leadership, collaboration, and communication skills
  • Strategic thinker, able to balance long-term vision with short- and medium-term goals
  • Growth mindset with the desire for continuous improvement
  • Analytical mindset, comfortable leveraging data to drive decisions
  • Excellent verbal and communication skills
  • Fluent English

What else is important to us?

  • Energy and proactivity
  • Focus on results
  • Persistence and perseverance in achieving goals
  • Emotional maturity
  • Enterprise
  • Consistency (the ability to see the company as a whole, and not as a set of different functions)

What will you do?

  • Develop and implement compelling go-to-market strategies and successful releases from ideation to launch and adoption
  • Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform and influence the product roadmap
  • Closely collaborate with Product and Marketing to optimize the customer lifecycle from acquisition to in-product activation, engagement, and retention
  • Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
  • Identify the target customer and create positioning statements that guide messaging that effectively communicate the value prop and differentiate our product offering
  • Map out how and when new features are introduced to customers
  • Be a product expert and communicate its value to key stakeholders across the company
  • Understand how our product grows among key segments across the customer journey and set measurable business goals, and track progress against them

Where are the people who make the decisions located?

In Ukraine.

Work conditions:

  • Time for working meetings: from 11 to 17
  • Number of vacation days: 20 working days
  • Social package (general health insurance, Covid-insurance and life insurance, 50% coverage for the costs of a session with a psychologist, training budget, corporate taxi)

Interview process: How many stages of the interview?

  1. Technical interview - 1 hour
  2. Case interview - 2 hours
  3. HR interview - 1,5 hours

If you like the vacancy, please send us your CV.